Lexxtech has been providing web services since March 1999, from local to international companies.
In the earlier days of the internet, we focused on offering Website Design, Hosting and Search Engine Optimization, SEO. As the internet evolved, we also evolved to later offer eCommerce, App Design & Development, Social Media Marketing and Digital Marketing Consultation and Training.
Since the majority of companies with an online presence are not familiar with sales and lead funnels, our main focus is to help companies design their customer journey sales funnels, to guide their perfect prospects in a step-by-step manner through their sales process, turning cold traffic into warm prospects, ready to take the next step in the sales funnel.
Since people's online search is very specific, it translates to, "people are looking for a specific solution or desired outcome, and since most traditional websites fail to meet people's ONE specific interest, sales funnels are used to guide the prospect through the customer journey path.
Sales and Lead Funnels are not new, they've been around for over a century, developed in 1898, by E. St. Elmo Lewis who mapped out a customer journey from the initial stage of attention, ending at the point of action or purchase.
St. Elmo Lewis' idea is ubiquitously known in the marketing world as the AIDA model, which stands for Awareness, Interest, Desire, and Action:
- Awareness – the customer is aware of your product or service
- Interest – the customer expressed interest
- Desire – the customer has a desire for your product or service
- Action – the customer takes action toward the next step, either buying or moving closer to purchasing
The Customer Journey Sales and Lead Funnel guides the visitor in a step-by-step manner through the AIDA Model.
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